Disruption analysis

Disruption is a very specific mechanism that Clayton Christensen identified to understand how industries transform and businesses can grow or vanish. In chapter 3 of the book, I explain this mechanism. This checklist is a tool that can be used to start the discussion in the leadership team about disruptive opportunities and threats. 

Disruption is a chance to grow, when not acted upon it will become a threat.

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Disruption analysis


"Definitely recommended for reading and as a guide to aspiring corporate innovators!"

Aniruddha Kusurkar

Global Commercial Director, Friesland Campina